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Lead generation and nurturing 2.0: bridging the sales and marketing gap
Thanks to the shifting to online communication channels, the fragmentation of the media, and the constant emerging of new digital techniques to obtain data from people – like online webinars, surveys,...
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Why and how your employees and business can become trusted influencers
Word-of-mouth is one of the most important phenomena on which companies focus their social media marketing activities. They try to tell the right stories, combine the proper social networks to get them...
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Customer-centricity: models and reasons to calculate the value of the...
Do you know the value of the customer life cycle? Do you calculate Return On Marketing Investment? More and more businesses are doing it but there are challenges and different approaches.Nevertheless,...
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Listening to your super-consumers to refine your communication grows sales
Social media marketing is, among many other things, about dialogues with people. At first they are connections, some can be or become fans, followers and ‘friends’. And sometimes they become...
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The social customer: why sales is not a dirty word and relationships are not...
We are increasingly talking about the ‘social customer’. What was once a customer is now a social customer. Just as Customer Relationship Management or CRM is now Social CRM. The reasons are...
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Why the world’s largest advertiser goes digital and social
Is there anyone out there who has not seen the online Old Spice videos ? The YouTube promotion for the range of Procter & Gamble deodorant, body wash and anti-perspiration products was a hit and...
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